At Kashi, REAL stands for Renew Eating And Living. We started The Kashi REAL Project to raise awareness of the Real Food Deficit and promote the organizations working to keep real food in the minds and hands of communities throughout the country.
The Real Food Deficit is the gap between our vision of healthy communities and reality. It’s a complex problem including everything from moms struggling to prepare healthier meals for their families to underserved neighborhoods that don’t have access to fresh produce to children and teens growing up without positive influences and nutrition education. Helping more people enjoy real food is the mission that inspired us 25 years ago, and why we’re passionate about making an impact today.
